Primary Data Mine Limited – Africa’s Premier Data Collection Partner
Primary Data Mine Limited delivers high-quality, large-scale data collection services across Africa. We are driven by precision, speed, and scale—providing clean, reliable primary data that empowers confident decision-making for research agencies, global brands, consultancies, and governments.
Since 2023, we have successfully executed 400+ data collection projects, reaching over 2.8 million respondents across 16 African countries. By combining an extensive field network, advanced digital tools, and rigorous quality control processes, we ensure every dataset meets the highest international standards.
Featured Data Collection Projects
Daily Continuous Brand Health Tracking (BHT)
Client: Major African Retail Group
Scope: Over 54,000 annual consumer interviews
Method: Face-to-face (CAPI) interviews across 19 states nationwide
Key Achievements:
- Enabled continuous, real-time consumer insights tracking
- Maintained consistent data quality across daily field operations
- Supported strategic decision-making with up-to-date trend analysis
Nationwide Retail Census – Nigeria
Scope: 1,500,000 face-to-face (CAPI) interviews across all 36 states and the FCT
Key Achievements:
- Completed in just 19 days with a 98.7% data accuracy rate
- Achieved 100% quota fulfillment, including hard-to-reach northern regions
- Delivered both raw and fully cleaned datasets with complete audit trails
- client: Kers
- Location: Usa
- Surface Area: Masud Rana
- Architect: Istiak
- Year Of Complited: 2018
- Project Value: 50k
Africa’s Largest Retail Audit
Client: Leading International Research Firm
Scope: 21,000 stores covering over 26,000 SKUs
Method: Face-to-face (CAPI) interviews across all 36 states and the FCT
Key Achievements:
- Achieved an average 41% response rate
- Completed fieldwork 6 days ahead of schedule
- Recorded zero data fabrication, verified through proprietary quality monitoring systems
- client: Kers
- Location: Usa
- Surface Area: Masud Rana
- Architect: Istiak
- Year Of Complited: 2018
- Project Value: 50k
Online Panel Recruitment & Survey
Client: Global Technology Company
Scope: Recruitment and completion of 6,000 online surveys targeting urban professionals
Method: Double opt-in panel recruitment with a mobile-first CAWI platform
Key Achievements:
- Built a verified panel of 9,000 respondents within 8 weeks
- Achieved a 91% survey completion rate with minimal dropout
- Delivered real-time data access via a secure API dashboard
- client: Kers
- Location: Usa
- Surface Area: Masud Rana
- Architect: Istiak
- Year Of Complited: 2018
- Project Value: 50k
What Sets Our Data Collection Apart
- Extensive Field Network: 4,500+ trained enumerators and supervisors across Africa
- Multi-Mode Capabilities: CAPI • CATI • CAWI • PAPI • Hybrid • Mystery Shopping • Focus Group Recruitment
- Advanced Quality Control:
Real-time monitoring, 30% back-checks, audio recordings, GPS validation, and AI-assisted fraud detection - Speed & Scale: Capability to deploy and complete 15,000+ interviews within 3 weeks
- Full Transparency: Live dashboards, daily progress updates, and comprehensive audit trails
Countries We Cover
Nigeria • Ghana • Kenya • Uganda • Tanzania • Rwanda • Senegal • Côte d’Ivoire • Cameroon • Ethiopia • Zambia • South Africa • Egypt • and more
Industries We Serve
FMCG • Telecommunications • Financial Services • Healthcare • Agriculture • Energy • Public Sector • International Development
Let’s Work Together
Need reliable, high-volume, and high-quality data collection?
We don’t just collect data — we deliver data you can trust.